|Posted by Dr Sam Driver on February 27, 2012 at 7:50 PM|
How To Earn BIG Profits Online Even If You Have NO Products, NO Website, and NO Experience!
Please note that this eBook may be distributed freely or may be sold for a small fee as long as the contents within is not changed or ownership is overwritten. We advise you to print this eBook out in its entirety to help you get the most from this information! This digital eBook is for informational purposes only. While every attempt has been made to verify the information provided in this report, neither the author, publisher nor the marketer assume any responsibility for errors or omissions. Any slights of people or organizations are unintentional and the development of this eBook is bona fide. The producer and marketer have no intention whatsoever to convey any idea affecting the reputation of any person or business enterprise. The trademarks, screen-shots, website links, products and services mentioned in this eBook are copyrighted by their respective owners. This eBook has been distributed with the understanding that we are not engaged in rendering technical, legal, medical, accounting or other professional advice. We do not give any kind of guarantee about theaccuracy of information provided. In no event will the author and/or marketer be liable for any direct, indirect, incidental, consequential or other loss or damage arising out of the use of the information in this document by any person, regardless of whether or not informed of the possibility of damages in advance. Thank you for your attention to this message.
Getting Ready to
Market – The Basics
Attitude Is Key To Succeeding
Before you can be a success in building a business you
need to know how to learn. If you cannot do that, then it
is difficult to earn as you learn. You definitely need a good
attitude to learn and to earn as you learn. No two ways
Think about attitudes! We see them every day with everyone we deal with
and speak to either in person or on the phone. You know that if you speak to
an upbeat, positive person you come away from the experience feeling
pretty great yourself. Talk to the Grinch That Stole Christmas and 9 times
out of 10 you will come away feeling grumpy and stressed. That "attitude"
we got handed dealing with that person just put us in a position to find out
how we handle stress. Would that be with grace and good humor, or give
back what you get?
This may come as a bit of a surprise, but it makes sense, attitude also
directly affects the way stress handles YOU. Optimists cope way more
effectively with stress. They achieve more when they take action and do it
extremely effectively. And guess what? That in turn multiplies their results.
It's a bit like the old saying "Like attracts like!" Ok, you're not dating here,
but you do want to attract positive people with positive attitudes. Why? If
you are positive and you have positive people working your business, you
are far more likely to achieve short and long-term success.
It's not hard to spot positive people, because they view situations differently
than negative people do. Just to give you an example of what that means,
think about these statements – see if you can pick out the positive person vs. the negative person.
Statement number one would be: In times of uncertainty I expect the
Statement number two would be: In times of uncertainty, I expect the
Statement number three would be: I don't expect things to go my way.
Statement number four would be: I don't always expect things to go my
way, but if they don't, I try to learn something from that situation.
You get idea. Just by what people say to you, you can figure out if they are
positive or negative. Their choice of words is a big tip off as well. Using the
words I won't indicates a choice. Using the words I can't – that says they
feel they are powerless.
If you are new to the direct sales business you will learn from the beginning
how to build a business with a positive attitude and taking action. These two
basics are your foundation. Think about how powerful you really are, how
you will be the best there is in your business, how you will find like-minded
people and achieve the results you want. It's just that easy! Your mind is a
very powerful thing, and YOU are the Leader. And, as the Leader, you take
action to build your business daily.
Not sure what motivates you? Ask yourself some questions about why you
want your business to succeed. Make a list of 10 reasons and post them
where you see them every day. Review them once a month just to see if
they need modifying, take old reasons off and add new ones. Seeing your
reasons for success daily will motivate you like nothing else will.
Setting Goals In Manageable Bits
Sometimes when you sit down to take stock of what
your business goals are you can get totally
overwhelmed at how much there is to do. You're
building a business and it's a big responsibility. You
may have goals you want to reach, but when you go to
chase after them, it's difficult getting going because it
is just too BIG.
What's the secret to getting there from here? Properly setting goals in
manageable bits. Those manageable bits will get you to the big goal when
you are done. And will also provide you with an enormous sense of personal
and professional achievement. Here's something else to think about – those
small goals achieved let us get more done with FOCUS!
Your goals will fall into three areas: short term, long term and medium term.
Typically the short-term goals are daily, the long term perhaps 3 – 5 years,
and the medium term would be yearly. The dailies can be simple, like call
two new prospects today. The medium monthly kind of goal could be sign up
5 new team members.
With your goals in mind, you will get started in a positive frame of mind, and
write them down. There is nothing like seeing them in writing to mobilize
you. You will quantify your goals – meaning measure them by setting dates,
times and details. Why? This is so you can measure your achievements.
Goals also need priorities, the most important to the least. Lets you get a
handle on things needing to be done without feeling too overwhelmed. One
thing to also remember is to keep your goals realistic and make your shortterm
goals something you can achieve. Then you start building in increments
– short-term goals build to medium goals, medium goals build to long term.
Much like a map – and it IS a map, a map of your business.
The Road To Success
Along the road to your business success you will
find points on the map where it's a good idea to
try and set goals you can control. And, above all
else, make sure you DO your goals YOUR way.
Don't let someone else set your goals for you.
Your road map to achievement means you need
to set goals based on your needs and skills. Be smart and set your
destination goals just a touch further than you think feels safe, not right out
of reach. Set them just far enough to make you stretch to reach these goals.
Bravo, you're learning how to read that map and get to your destination.
Some of the other things you can do to set goals include: take some
downtime – about 10 – 15 minutes either first thing in the morning or just
before you go to bed and jot down the TO DO list for the next day. Write it
in your daily planner, just so you have it with you at all times. Can you slot
tasks into hours around pre-set appointments? List what is most important
If you're an early bird or a night owl, figure out when you are the most
productive. Deal with demanding business tasks during these hours. Done a really tough task? Then make sure what follows that is easy so you can take a mini-mental break. And speaking of breaks, you need to also allocate time for friends and family. You need balance in your life to be
Time Management Is Essential
Time management is a skill you will need to learn to run
your business, and a skill that means you will need to
work smarter, nor harder. There's a difference between
having the busy-ness thing going on and not getting
much accomplished and being busy in a productive
manner. That means FOCUS, something you have read about already in this e-book.
You'll find this interesting. It's the 80/20 rule that states 80% of unfocused
effort generates 20% worth of results. That's not good! But look at it
another way, 20 percent of your staff will cause 80 percent of your
problems, but another 20 percent of your staff will provide 80 percent of
your production. It works both ways. Think: what would happen if you
changed your focus?
Put off things you need to do? Procrastination can undo even the most seemingly dedicated business people. You need to make time for success and that means not putting off things that you can accomplish today until tomorrow.
Need to get in the right mood, wait for the right time? Goals that need to be
achieved to grow your business in a successful way wait for no man and
once you have them, you must strive to reach them. Goals give focus, and
what gives more pleasure than reaching your goals? Maybe it's the way you
work that needs to be looked at. Are your goals not clear, and are you
underestimating task difficulties? Do you underestimate the time needed to
carry out your tasks and have unclear standards for task completion? Are
you deep in your heart afraid of success or failure or a perfectionist?
If you answered yes to any of the above questions, then you need FOCUS.
That doesn't mean tunnel vision. It means honing in on what your work patterns are and then learning to adjust your habits to get that focus you need. It's a simple equation: where you focus your attention is where you put your energy. And consider this, attention to something at hand is a matter of choice – YOUR choice! You need to choose what you want your attention to be focused on.
Find out how well you are doing by creating a focus test. Easy test, just look
back at your last week and ask yourself what you did to achieve your goals,
what you were focusing on. Be honest with the answer, and if the answer
does happen to be you didn't achieve your goals because you didn't have it
together, then shake your head, dust yourself off, learn from the experience and move on.
Setting Up An Office – Tips
You might not think you really need tips to set up an
office at home, because you may have had one with
another job – so you'd know what you need to get
going. Part of that is true, you'd know what you'd need
to get going. The trouble with building a home-based
business is building busyness and not a business. If you
fill your time with things that keep you busy, but you are not productive, then you are not accomplishing your business goals. You must learn to be productive.
Here's how to be more productive building a business with your home office.
The first thing is set up a separate office, away from the rest of the
household's daily happenings. Make it a true office, just like the ones
downtown in the other place you maybe worked for. This is specifically for business – period. And since it's for your business, then be professional, even at home and keep distractions to a minimum. Be realistic about your work schedule, and stick to it.
The other thing you really need to have – it's actually a "must have" item – is a business plan. Planning a business and having a business plan are twodifferent things. The business plan portion is the part that lets you lay out your goals in detail, how you are going to do things, and all the intricacies of your business. Simply put, if someone asks you about your business, if you have a business plan, you can answer any question they ask you. Not to mention the fact that if you happen to need to borrow money from a lending institution, you will need to have a business plan to show them what you are planning to do.
Personal Mission Statements
Another thing you will need is a personal mission statement. Why? Because if you don't know what your mission is, how do you expect potential prospects and customers to know? Some of the things you need to include in your personal mission statement are why does your business exist, does it provide a service or product people
want or need, who will your customers be and why will they be better off with your product or service. If you can't answer these questions, then you need to take a long look at your reasons for getting into affiliate marketing.
For instance, if you became an affiliate of a company to use their products for yourself, then you are a part-time some timer. If you joined because you want additional income on top of your job then you are a some-time full timer. If you joined because THIS is going to be your career then that's another ball of wax.
Interestingly enough the percentages of people in each of the above
categories will likely astonish you. Part-time some timers come in at 80%,
some-time full timers are 18% and those who are serious about a career
path rank at a mere 2%. You definitely need to know you goals to work your
business in the most profitable manner.
Let's assume you joined affiliate marketing as a career path move. First
figure out roughly how many potential customers your business will have.
What will make someone a potential customer for YOUR product? Where do
they buy their product now? All this information is a part of your business
plan. You get the idea, lay things out in as much detail as you can. Your
business will depend on it.
Understand The Lingo
Know Your Market Potential
Before you take a trip to a foreign country, you likely
make it a point to try and learn some of the language,
just so you fit in. And, so it is with affiliate marketing.
Knowing the lingo gets you places.
Here's a short list of terms you will need to know:
Affiliate Marketing: usually associated with a commission structure
that pays out only on one level
Autoresponder or Drip System: software that automatically sends out
email based on client programmed criteria
Direct Marketing: usually used by people trying to differentiate
themselves from MLM (multi-level-marketing)
Forced matrix: a type of sales commission structure
Multi-Level-Marketing (MLM): commission structure built on payouts
at two or more levels
Networking: making connections with people to create a mutually
Network marketing: used by the MLM industry to denote their
businesses operate at more than one level
Powerline: beware the powerline as it's a system to build MLM
businesses by telling those that join the company will give people sign-ups.
The above terms are just some of the ones you will run into fairly frequently.
If you run into others, do some research on the Internet.
Knowledge Is Indeed Power!
And now that you have some of the basics at your
fingertips, you need to figure out what your market
potential is and then know it inside out. You have
obviously chosen your particular product or service
because you feel it appeals to people. You have likely
also chosen your product or service with an eye to building a team under
you. Bravo for you if that is your goal, as team building with a good program
or product/service dynamically increases your market potential. This is
important because the larger your market, the wider your target markets
become. The wider your target markets, the better the growth for your
To get a grasp of just how large your market potential
really could be, you need to understand what your
product or service offers to people, how it will benefit
them and why they need your product or service. If
you, for instance, market nutritional supplements, you
will know instantly that virtually everyone, of every
age, is concerned about their health. In fact the health supplement industry
is booming. Thus, your marketplace suddenly becomes one without barriers.
You can market to anyone, anywhere, regardless of age, job or geography.
You can also market to those new entrepreneurs like yourself, who want to
jump on the work-at-home bandwagon. The numbers are literally staggering,
so imagine how many potential team members you could source in that
Don't kid yourself about your market either; you will
need to work your market to succeed. You will need to
invest time, and yes – money, into making sure you
have up-to-date training, product knowledge and are
committed to your product/service and your team. An affiliate business is
just like any other "traditional" business, it has to be worked to be
successful. This seems to be a major mistake many recruiters commit when
signing people up. They promise the new prospect how easy it is, how much
fun, and how successful they will be – but – do not tell them they will need
to work to be a success. The product/service will not sell itself, nor will it
generate income on its own, or find you leads, or help you with targeting
your markets. YOU need to do those things. And, if you do them in a slow,
sure and steady way, affiliate marketing success WILL be yours.
The Tools To Start Marketing
As an affiliate marketer you really need to know
what you’re doing, where you’re going, what to
expect, how to handle and how to find and enroll
prospects. Wow, sounds like a huge task right? It’s
not, if you have and use the right tools, the right
training and take action daily.
What tools do you need? Instant messengers – doesn’t matter which one or
two you choose – just make sure they're a major part of your marketing
strategy. E-mail is critical. A well-written e-mail can work wonders in
person-to-person prospecting. Use phone marketing even if you don’t fancy
it all that much. One quick call from a team member inviting them to a
training session says lots about your commitment and leadership
qualities. So long as you use relationship marketing properly, it will
guarantee you enroll loyal team members, and keep them. They will then
duplicate your efforts. Article marketing is smart marketing. YOU provide
articles you've written to other Web sites, blogs and eZines for free. This
sets you up as an expert, gives you leads, increased site traffic to your
web site (if you don't have one of your own, chances are the company
you are an affiliate for will have one) and improved search engine
Blogging and SEO (search engine optimization) are two other tools. Blogging
provides an arena to combine text, images, links to other blogs, and web
pages. About what? About your business or product/service. You can post
updates on what you are doing, what new additions there have been to your
product/services, any specials/sales and even product photos. SEO here
means understanding what human visitors might search for, and to help
match those visitors with sites offering what they want to find. To use any of
these marketing tools successfully, it’s important to work with the right
people. People who can help you build your business, and that means
Everyone knows you need to recruit for your downline, to make your online
business a success, to ensure a good income. The term good, qualified, or
partner wasn’t mentioned. That's because the prevailing "recruit anything
with a pulse" philosophy only fulfills the need for warm bodies. Bad move for
your online business success. Why?
If you don’t take time to properly qualify your
prospects, you can expect a) that they perform
badly b) drop out quickly c) don't perform at all
or d) cost you business by giving you a bad
name and reputation. Spending time qualifying
the people you are going to work with is worth
its weight in gold. It takes some extra time, but you can’t afford NOT to do
If your business relies on cold calls, referrals, instant messenger
communications, and e-mails, etc. you will know the importance of properly
qualifying prospects. You learn about your prospect and their needs through
your interactions with them and determine how your product can meet their
What’s A Qualified Prospect?
A qualified prospect is a person (or business) who needs or desires your
product because it satisfies a need or solves some problem they have. How
can your prospect know if what you’re offering is going to help them since
they’ve never heard of you or your product? Easy – because you’ve done
your homework prior to contacting them and know your product/service will
enhance their business.
Homework in hand, you start getting to know the prospect otherwise known
as relationship marketing. Over time talking to them, you’ll get a clear
picture of whom you are dealing with and you’ll know if you want to work
with them as a member of your team. Remember: your product / service /
business is YOUR business and you don’t want just anyone to help you build it.
Some will let you know right away they aren’t interested. Some will call you
names. Some will laugh at you. Some will rule themselves out with their
questions. Like: How hard do I have to work to make any money? How fast
can I make money? Right then you know your business isn’t for them
because they will not work to make IT work for them or for you.
Don't waste countless hours of your time trying to convince people to work
with you. They either want to because they recognize the value of the
opportunity, or they don’t. They either want to succeed, or they don’t. There
isn’t anything in-between. They either want to take action, or they don’t.
They either want to build a business or they don’t. YOU need to figure this
out by qualifying them. Once you’ve done that, look out, your business will grow rapidly.
Getting To Know Your Customer
Relationship marketing is putting the "CUSTOM"
back in customer. This seems to be a radical idea in
most marketing circles these days. The focus
appears to be on attracting customers rather than
training and supporting them so you keep them.
This is also called offensive marketing. Things are
beginning to change slowly, but not fast enough and
if you want to keep your customers, then check it out and implement it. It will make you money.
Relationship marketing evolved from direct response marketing in the
1960’s, emerging in the 80’s to become a system that emphasizes the
building of long term (relationship) customers rather than on single
transactions. This marketing philosophy, called your customers "life cycle"
offers a range of products/services, as people actually need them.
Why would focusing on your existing people be more profitable? If you’re
constantly spending money and resources to land new team members, your
profitability suffers. You aren’t building a loyal base of people who stay with
you time and time again. Called "churn", these people won’t come back to
you. Another term for attempting to keep people and increase their loyalty is
also called "defensive marketing". Those who have already opened their
wallets are the key to continued profitability and long-term residual income.
You can also view your customer lifetime value as a long-term asset. And
what do you do with assets? You value them and treat them accordingly.
You keep your customer assets happy so they wind up being loyal. Loyalty is
worth money to your business, since the cost of keeping an existing
customer is only about 10 per cent of the cost of getting a new one. Pay attention to your present customers.
The Customer Lifecycle! Not everyone is the same when they come
to you for a product, service or opportunity.They all need something specifically for THEM. If you're marketing online, first start
communication and build a relationship with people. The methods are endless, such as: email, instant messaging, community forums, blogging and websites. Your objective is to show them what you have to offer and getting them to your website. That takes work.
Once they’re there, get their e-mail address by giving something away right on the spot. The instant reward will keep them interested.
Provide meaningful quality information and credibility. This will often
translate into program registrations. THIS is the beginning of your
relationship, NOT the end. This is where you start your long-term love affair
with your customer and offer value added extras to their commitment to
participate. For reinforcement, show them how to get the best value and
usage out of their purchase(s). This more than anything will set you apart
from your competition. This step will ensure you word-of-mouth referrals
(Think team building!) and retention of people.
Last, but not least, provide your customers with the tools or feeling of being
a valued member of a "community". This turns them into your biggest
promoters and new team builders.
Your web site can use web-based relationship
marketing, and it comes in two approaches: open
content and premium content. Open content means
your visitors can access everything on your site.
Premium content access is limited to people who have
registered their e-mail address or have bought
something. Figure out what works the best for you and do not deviate from your plan.
Remember web-based relationship marketing means you are marketing
person to person – not as a business to a person. The distinction makes a
difference, as people will actually open your e-mails and read them as
opposed to hitting the delete key because they’re sick of reading junk-mail
soliciting something This does not take a lot of money nor does it involve a
huge risk. It’s simply human-to-human communication, creating bonds with
your existing customers, and generating referrals (Think: new customers).
Once you have a person as a customer, doesn’t it make sense to keep your
existing customers? Increase your loyal customer base? If you answered yes
to these two questions, then relationship marketing is definitely for you.
Keep your main focus on achieving loyal relationships with new and existing customers.
Normally when one thinks of search engine rankings, you
think of search engine optimization (SEO) work. The race
to juggle and something called algorithms to get a higher
ranking with the search engines. SEO is highly over-rated
and has been made way too complicated. What really
happens is this: people go to search for something, say hair loss products,
weight lifting information or home business opportunities, and they type
certain search words into the browser. It’s the WORDS people use to search that really affect your rankings.
Key Effectiveness Index is the ranking of words used by people when they
search for product X. They get site X through N etc. as a result because the words they used to search are prominently used on those sites (either in themeta tags at the top of the page - something you can not see) or they are used in your copy (most often the top 25 words as that is what the engines typically crawl). How does that relate to you and article marketing?
You’ll be delighted at how easy this is, because anyone can do this effectively. Article marketing means YOU provide something you’ve written about marketing, home business opportunities, training, etc. to other Web sites, blogs, and eZines for FREE. FREE? Yes, free!
Because in return you get to include a short bio and
links back to your site in the "resource box" that appears at the end of your
article. Your article will fit into a niche that you pick. So if you want to write
about affiliate marketing or blogging, then your site link should lead back to
a site that most directly relates to your topic. If you don't have a site of
your own, as an affiliate you will likely have one available through the
company you chose to represent (as an affiliate).
What a perfect opportunity for you to write something about being a
marketing master, or lead generation. This establishes YOU as the expert
and gives you several very nice benefits such as: lead generation, increased
site traffic, and improved search engine ranking. This method of marketing
is so popular you can find software packages and web sites to help you
syndicate your articles easily to hundreds and even thousands of other sites.
Imagine the number of people you could introduce to your business!
Here’s an example of what you can do: Marketer Jane Doe submits an article
to iSnare (a web based article distribution service). It’s free to submit to
them, but Jane decides to spend $2.00. Her article was sent to over 150
other distribution lists, which in turn sent the article to even more lists.
Within a couple of weeks, Jane's article (she searched for it on Google) returned about 650 results. 650 other sites that posted her article and created links back to her site. THAT’S A LOT OF LINKS. That's a lot of team building potential.
Your article needs to be well-written, focused, easy-to-understand and
helpful to your readers. DO NOT blatantly promote your product or service
or it won’t get used. Put a link to your site in the resource box. Try to stay
away from other links in your article because they will be removed by
editors. Being subtle is the key with these types of articles. Subtle gets you
a lot further in building your online business.
Here's where you can go to get started with your article
marketing: iSnare and The Phantom Writers and
ArticleMarketer. Google search for article distribution
services and you’ll get hundreds of other places to
place that expert article. You can choose to spend some
money to do this, but if you do, research carefully to
find the most cost effective way. In some cases, you
can even do this for free. This is a great way to
accomplish your goals!
Similar To Article Marketing, But With A Twist
Welcome to the wonderful world of frequent, chronological publications of
personal thoughts and Web links. Blogs are often a mixture of what is
happening in a person’s life and what is happening on the Net. The Reality
TV of the Internet. There doesn’t seem to be much that isn’t tackled as a
topic for a blog, so why not jump in with both feet and blog about your
business/product/service. What a tremendous vehicle for product and other
pictures, links and articles you’ve written.
But First Some History
Blogs have been around since early 1997, but really
took off in popularity when automated publishing
systems were introduced. For instance: Blogger at
blogger.com. Try to stick to the term blog, rather
than the other alternative which is weblog because it
means a server’s log files. By 1999 there were 23 in
existence, but not for long. Blogs and blogging spread like wildfire. Of course
software designers came up with even more ways for people to publish their
own blogs quickly and easily.
The history is important because it directly relates to what you can do with
your blog. Original weblogs were link-driven. Today’s blogs are also linkdriven
and that's your key to the success of your blog. Seek out unusual
links, interesting links, teaching links, and learning links for your blog, and
add your own review or commentary to them.
Add extra facts not found in an article, show your own expertise in the area
you market in or invite others to submit their observations. No matter what
way you choose to do it, you will win! Get to the point fast as there isn’t lots
of room to write a novel. Don't do the essay route either because people
don’t have time to read lengthy articles online or anywhere else for that
matter. What you’re really doing for potential team prospects and
customers is pre-screening or filtering quality sites that would be of
interest. What you want to achieve is a public not an audience for your blog.
An audience is passive. A public participates, and that is what you want to
accomplish with your blog, because ultimately, you want leads.
Try exploring this idea with your blog as well. The HOW
you want to write it. Make it a mixture of links,
commentary and personal notes, or a record of your
own thoughts about something you observed or tried in
your marketing business. Whatever style you choose, make it distinctive to
YOU and written in your own voice, letting your personality shine through.
One of the principle tenets of relationship marketing is getting to know your
prospects, and in return letting them get to know YOU.
Kinds Of Blogs
Vlog – comprised of videos
Linklog – comprised of links
Sketchblog – a portfolio of sketches
Photoblog – pictures
Tumblelogs – shorter posts, mixed media
Moblog – written by a mobile phone or PDA
Blawgs – by genre (political, travel, fashion etc)
Private blogs – usually the most popular
Business blogs – for businesses
Corporate blogs – used internally for a business (marketing, branding, PR)
SEO (Search Engine Optimization)
SEO started out being fairly straight forward, but as it
got more popular, it got more complicated. Things
start out as a relatively easy thing to achieve, then
along comes someone who makes it more complex.
This seems to be the case with Pay Per Click (PPC)
marketing (fast becoming the MOST popular form of Internet advertising).
It’s starting to become more and more complex and expensive. Pay-perclick
means a search engine that bases its search rankings on a "bid for
You bid a price per click to be in a specific position of the search rankings for
a particular keyword or keyword phrase. For instance, the #1 position for
the search phrase "pay per click" needed a bid of $2.03 per click. The 15th
position was a bid of $0.85. What position you want and what you’re willing
to bid/pay to get the position is up to YOU!
Budget and willingness to bid impact your site's ranking position when the
search engine displays searched for keywords or keyword phrase results.
You’re not charged the PPC bid until a searcher actually clicks or selects your
website name or URL.
If you want to drive traffic to a site (or blog, as your blog is considered to
be a site as well) fast, THIS is the way to do it almost instantaneously.
There are hundreds of PPC search engines you can buy traffic from.
Here’s the top ten with some tips to help you out:
Google AdWords - biggest and best for volume, traffic quality and
user interface. Most expensive.
Yahoo! Search Marketing - First GoTo.com, then Overture, high
volume and quality with a few bargains still around. $50 credit on
MIVA – One of the best, and under-rated PPC search engines.
$5 credit on sign up.
Enhance - strong emerging PPC search engine, solid quality
control. $25 bonus on sign up.
GoClick- Cheap traffic, fast growing, loyal following, lets you start
an account with only $10 and bid from one cent.
MSN AdCentre – new player on the block, still has some glitches
to work out as it’s frustrating.
7Search - smaller engine, good quality traffic and good interface.
Search 123 - One of the first search engines. Cost effective, good
support. Fund with $50, they'll give you $20 free.
SearchFeed - Strong return on investment, reasonable search
volume. Geographical targeting available with 11 countries.
ABCSearch - Solid targeting, decent traffic sources, good
customer service. Will match your initial deposit up to $100.
Marketing Online With Natural/Organic SEO
Marketing is about helping customers/ prospects find
your website/business/blog because you want to grow
your business, increase sales leads, or lower customer
acquisition costs. Smart marketing means you’ll use a
combination of SEO AND PPC. It's online search engine
advertising, and it works and generates new business.
To be even more specific: organic/natural search engine optimization is the
process of tweaking/optimizing a web site or page or blog so it ranks well in
the free listings of the search engines. This is the best and least expensive
option for getting visitors because visitors click on free organic listings more
often than paid listings.
Roughly 65% of business websites were created for customers without any
search engine optimization. That means two thirds of businesses on the web
are in the bottom of engine results. Since some close to 85% of online sales
come from search engine traffic, that is a problem.
Organic optimization involves something called the “White Hat” approach
and has to do with keyword research, key phrase placement in your Meta
tags and content, and the application of special formatting such as headers,
bold and bullets.
You need to do online AND offline optimization. Regularly submit to
directories, write press releases, submit articles, and get other links
pointing back to your site or blog. To get relevant links, just start a blog about your key phrase. Link from it to your web site or another blog, and keep the content on both fresh and original. 70% of search engine users visit organic sites, and 50% of them select the top results. You could easily get a large number of visitors to your site or blog. What Is Emotional Response Writing? It's an e-mail, newsletter or sales letter written to persuade the reader to place an order, request more information, or to show support for the product or service. It nudges the reader to take a specific action by making an offer to the reader, NOT an announcement. The letter needs to go to the right target audience, appeal to their wants /needs and be useful and informative.
To sell also means you'll need supportive documentation, other flyers,pamphlets or what not, since the sales letter often doesn't do the entire job of selling for you. Mention that in your letter.
It's easy to get started, you just need to know your products and services inside out, and of course you do, or you would not be in affiliate marketing. Nothing takes the place of your knowledge and how you present yourself. You'll need to have resources on hand in addition to what you know, things like – online resources, ads, articles, newsletters books etc.
sort out the benefits from the features of your products / business / service. What does the product do for the prospect who needs it? What do they get or gain from buying it? What is the unique selling point of your product/business/service (and this applies to prospective customers and to prospective recruits.) A benefit is the specific outcome of a feature. A feature is something the product already has. The benefits are what motivate people.Before you start writing, you need to ask yourself some questions. For instance, how am I going to market this product/service? (Actually make a list of all the methods you want to use from the Internet to print advertising and read them frequently.) Will you need other information to go along with your letter? What do you need? Who is your competition?
How are they marketing their product?
How much money do you want to spend on advertising?
Are you marketing goals/hopes realistic?
Who is actually your buyer?
Why would they want to buy what you have to offer? The most common
why is fear of missing out on something. Does your offer appeal to their emotional needs?
Ready To Write?
Start pulling your e-mail together. You have up to 50 characters for the headline/subject line. It needs to tell your reader what the letter is about, and make a promise about what the item you are marketing will do for your reader. You have about 7 to 10 seconds to hook your reader, so use your main selling point first and add the benefit with it.
EXAMPLE: Imagine an inexpensive proven hair loss product without side effects. 100% money back guarantee.
Use power words and those are: free, proven, imagine, how to, fast, cheap, enjoy, now, learn, introducing etc. Use them, but don't abuse them.
The body of the message expands your theme, gives details and shows how you will make good on the subject line/headline promise. Your close, or call to action urges your reader to take the next step you want them to take. If you cannot put two words together and have them make any sense, talk to a copywriter. This is one letter you do NOT want to mess up, as your business success rides on it.
In a conversational tone of voice, tell a story your reader can identify with.
Almost like a testimonial. Make an announcement about a new
product/service/business, maybe a one-of-a-kind event, or important news
about your unique selling point. For instance, your new business offers free market evaluations on your antique jewellery.
Treat the reader as your equal – in other words, if you are selling hair loss
products and services, then address your letter with Dear Fellow Hair Loss
Customer. Look for a provocative quote for your hair loss product: "Product
XXX grow now has a topical all natural proven hair loss product that will promote new growth."
You could open with putting your finger on a problem the reader has, one
your product will solve. For example: tired of trying numerous hair loss
products that don't work and cost too much? We've got a cheap solution –
XXX grow. If you use this approach, you could also think about telling your
reader a secret, or some piece of information not many people know. This is
where your product research comes in really handy.
You could add more to your email, but you are best off keeping it short and
to the point. The actual body of your message should be written in the same
spirit as your headline/subject line. Quickly give the details of your unique
selling point. Point out the benefits right away, don't keep them guessing
and leave it until the end, or you will lose them. Prove your benefits claim,
and this is where the extra information you squirreled away may come in
handy. Be creative, provocative, descriptive, moving, emotional, and build to the call to action.
This is where you ask the reader to do something,like order your product/service or join your business etc. You must make it easy for the reader to contact you. Provide a form, a toll free phone number, an email link, your URL or even your blog site, and make sure they actually work. Test them first before sending the letter.
Close with thanks for their time and consideration. Many Internet marketers say save the best for last and put it in a PS. For instance, if you order before XXXX date, you'll get a free web banner. Actually, this kind of information is likely best put in the beginning of your letter, right after the unique selling point/benefits area. It provides more incentive for the reader to keep reading. More initiative to keep reading to find out the benefits. Leaving the cost savings or free goodies until last is darn close to being a bribe. Not to mention the fact that if you don't grab them with the first 7 to 10 seconds, and that means putting your heavy artillery in the opening, you could lose them.
Before you send your letter, find test readers. Ask them to tell you what they feel is missing, how you could improve on your offer, and if they would buy from you.
Word Of Mouth Marketing
How many people a day do you talk to about various things, including a
product, service or business? Answer likely is, quite a few. What you might
not know is, major brand name companies are now hiring word of mouth
marketers to talk their products up to friends and family. Proctor and
Gamble enlisted 225,000 teenagers to rave to friends about things like
Herbal Essences and Old Spice. And, they signed up 500,000 volunteer
Moms for something called Vocalpoint. Moms talk about pet food, paper
towels, hair color, etc. The Moms get coupons and marketing materials free.
Moms are free to say anything they want about the
product, but they don't bad mouth it, nor do they take
advantage of the offers. It's because these word of mouth
marketers feel like they're a member of an inner circle
and that the companies recruiting them actually give a
darn about them and their opinions. This is yet another way for you to
promote your unique selling points and products and services, and it doesn't cost you very much to do it, other than some time. You get the idea.
How To Generate Leads
Lead generation is often seen as the dirty work of
building a profitable business. Although it is hard work,
it is the life blood of your business and a skill you need
to learn. If you didn't have leads that turned into
prospects that turned into customers, where would your business be?
Lead generation can be expensive, but that depends on what route you
choose to take. There are simple, effective ways to generate leads that cost
an arm and a leg if you are willing to work to learn the techniques.
Lead generation is looking for clients and customers and you get those leads
in different ways and different degrees of potential. For instance there are
cold leads, people you have not had contact with. Warm leads are people
who have responded to a request (whether it's to respond back to you, or
people who have visited your website or blog). Responding to you is called
opting in. Hot leads are people who have responded, joined your team or
have become customers. You need to follow ALL your leads, but each one
has a different way to follow through. That is a skill you need to learn.
The bottom line with lead generation is you will get out of it what you put
into it. Lead generation is merely your starting point. From there you need
to build relationships based on your lead generating efforts.
The Wanted Results
You will only get the results you want if you go at it with the right attitude.
You really have to want it! If you don't, people will know that. You don't
have to be desperate, you just need to be positive and confident. If you're
new to networking and aren't sure what to do, then fake it. You will over time "get it!"
To be positive and confident you have to: be proactive in lead generation and take action daily, learn new skills that push you to your limits, be patient and persistent. You will also need to KNOW who your client is, and be willing to choose the right types of clients. Taking action means not waiting for them to make the first move. Be creative in your approaches to prospects and potential customers. And, above all else, listen to what your client/prospect/customers want and need. In a nutshell, if you want your team to produce, then you have to do that first and show them how.
One of the more important aspects of network
marketing is the e-mail. But there is a draw back to
that these days, as people often regard market
messages as spam. Are you afraid your e-mails will get deleted? They might
anyway no matter what you do, but that doesn’t mean you shouldn’t do this
type of marketing. Targeted e-mail marketing is one of the most powerful marketing tools available when done correctly. Your e-mail strategy is the foundation for relationship marketing.
You can achieve outstanding results with email marketing while investing only a small amount of time and an even smaller amount of money. E- mail marketing is inexpensive. There’s no production, materials or postage costs, and, it’s 20 times more cost effective than direct mail.
The major selling point about e-mail marketing is you are proactively talking to your prospects and existing team members. You’re waiting for them to come back to your web site or blog. It’s also IMMEDIATE communication.
Your call to action is clear: "Click here to take advantage of this offer", or "to learn more about this service". On average, responses to this type of email occur within 48 hours of being sent.
Types Of Emails And Examples